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Case study
Wallet Growth & Retention Programme
Paid social, activation calls and win-back campaigns working together to grow active users.
Engagement summary
Client
Consumer digital wallet
Market
United Kingdom and Canada
Focus
Growth & Retention
The challenge
Where the business started
A consumer wallet was generating sign-ups through paid social, but many users never completed verification or made a first transaction, and repeat usage was low.
Marketing, support and sales activity were not connected, so nobody owned the journey from click to active customer.
Our approach
- Funnel analysis from ad click to first transaction
- Restructured Meta and TikTok campaigns optimising for verified users
- Activation calls to new sign-ups within hours
- Retention and win-back campaigns by segment
- Creative refresh with compliant rate and fee messaging
- Weekly joint growth reporting
Outcomes
What changed
This case study is an anonymised, illustrative engagement scenario based on the experience of the Hilix team. Client names and identifying details are withheld to protect confidentiality.
Services used
Services in this engagement
Meta Ads for Fintech
Facebook and Instagram campaigns built around financial ad policies, sharp targeting and creative testing.
Fintech Tele Sales Outsourcing
Outbound and inbound calling that converts leads and sign-ups into active, transacting customers.
Customer Retention & Win-Back
Churn analysis, retention calls, VIP care and win-back campaigns that keep customers transacting.