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Digital Marketing & Design
TikTok Ads that make your fintech brand stand out in the feed
We create native short-form video ads, partner with creators and run TikTok campaigns that reach younger and diaspora audiences, within TikTok’s financial services policies.
At a glance
Account and pixel setup
Policy compliance
Native video creative
Creator partnerships
Supporting fintechs in the UK, EU, US and Canada
Overview
Attention is earned in the first two seconds
TikTok has become a key discovery channel for money apps, especially among younger users and diaspora communities. Polished corporate ads rarely work. Content needs to feel native, useful and entertaining, while still respecting financial advertising rules.
Hilix produces short-form videos designed for the platform, from explainers and offers to user-style content, and can coordinate creator partnerships. We set up the TikTok pixel and events, run structured creative tests and scale the winners.
What’s included
Everything included in TikTok Ads for Fintech
Who this is for
- Consumer fintechs targeting Gen Z and millennials
- Remittance brands reaching diaspora communities
- Apps launching new features or offers
- Brands testing new acquisition channels
What you receive
- TikTok strategy
- Video creative sets
- Creator campaign management
- Weekly optimisation
- Monthly performance report
How we work
How we plan and run your marketing
Audit
Brand, channels, tracking, competitors and current performance reviewed.
Strategy
Audiences, corridors, offers, channels, budgets and KPIs agreed.
Create and launch
Content, creative, campaigns and landing pages produced and launched.
Optimise
Weekly testing and reporting to improve cost per acquisition and growth.
FAQ
TikTok Ads for Fintech: common questions
Are financial services allowed on TikTok Ads?
Many financial products can be advertised, with restrictions and requirements that vary by country. We check eligibility for your product and market first.
Do creators need to follow financial promotion rules?
Yes. Creator content about financial products must be accurate and clearly marked as advertising. We brief and review creator content accordingly.
Can you produce videos without filming our team?
Yes. We can use motion graphics, screen recordings, voiceovers and creators.
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