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Digital Marketing & Design
Google Ads for fintech that capture high-intent customers
We run search, Performance Max, YouTube and app install campaigns that reach people actively looking to send money, open an account or find a payment provider.
At a glance
Financial services verification
Keyword strategy
Search campaigns
Performance Max and YouTube
Supporting fintechs in the UK, EU, US and Canada
Overview
Be there when customers search
Searches such as ‘send money to Pakistan’, ‘best exchange rate’ or ‘business payment account’ show clear intent. Google Ads lets you appear at that moment. Competition is intense and financial services verification is required in many countries, so precision matters.
Hilix completes the necessary verification steps with you, builds keyword strategies by corridor and product, writes compliant ad copy, aligns landing pages and tracks conversions through to first transaction. We manage bids and budgets weekly to lower your cost per acquisition.
What’s included
Everything included in Google Ads for Fintech
Who this is for
- Remittance and FX brands competing on search
- B2B fintechs targeting business searches
- Mobile-first apps driving installs
- Businesses with high cost per acquisition
What you receive
- Keyword and campaign strategy
- Campaign build and ad copy
- Conversion tracking setup
- Weekly bid and budget optimisation
- Monthly performance report
How we work
How we plan and run your marketing
Audit
Brand, channels, tracking, competitors and current performance reviewed.
Strategy
Audiences, corridors, offers, channels, budgets and KPIs agreed.
Create and launch
Content, creative, campaigns and landing pages produced and launched.
Optimise
Weekly testing and reporting to improve cost per acquisition and growth.
FAQ
Google Ads for Fintech: common questions
Do we need Google financial services verification?
In many countries, yes, for ads about financial products. We guide you through the process.
How quickly will we see results?
Search campaigns generate traffic immediately. Optimisation typically improves cost per acquisition over the first one to three months.
Can you bid on competitor names?
It is possible within Google’s trademark policies, but we assess the brand and cost trade-offs with you first.
Keep exploring
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